Throughout the day, The Anthem Group coordinators administer Market Research Surveys in order to gather

1. demographic information
2. psychographic information
3. consumer preferences

In addition to our research, we invite and encourage you, the individual Exhibitor, to provide your own surveys, questionnaires and interviews to samplers who visit your booth.

Focus Groups

The Anthem Group also administers formal focus groups in private meeting rooms for gatherings of Exhibitors and consumers. Some rooms feature a two-way observation mirror. This is a unique way to capitalize on a captive audience of your consumers in order to obtain direct consumer feedback in a controlled setting.